Sunday, December 04, 2011

Boycott Backfires!



Boycott Leads to Increased Sales for Israeli Shoemaker -Sharona Schwartz

An effort by pro-Palestinian activists to convince Canadian shoppers to boycott the Israeli comfort shoe store Naot in Montreal has unleashed a boomerang effect resulting in a surge in sales.

Furthermore, for 20 years the company has employed hundreds of Palestinian workers.
(The Blaze-Ynet News)*

2 comments:

LHwrites said...

Nice to see. Hope it becomes a trend elsewhere!

Bruce said...

There are attempts to organize a BUYcott of Israeli products each time a BOYcott is called. This may be the result of such an action.